Why Sales funnels are so important
A sales funnel is a marketing model designed to convert interest in your business into loyal paying customers. The focus is on understanding and meeting the needs of each stage of the journey and providing relevant information at the right time. This allows you to coordinate your marketing and sales efforts, increasing your chances of closing a sale.
To start building your sales funnel, you need to decide on your goals. This may include increased traffic, product demos, e-newsletter registrations, or purchases. Once you have set your goals, it is important to establish clear performance metrics to measure success and identify opportunities for improvement.
The first step is to get your audience's attention. This can be done in a variety of ways depending on your audience, from infographics and videos to landing pages with gated content like e-books and free trials. Once your audience is interested, you need to focus on lead generation and qualification. For web-based businesses, this means using metrics such as SEO impressions, ad views, and conversion rates.
In this phase, you need to prove that your product can meet the needs of your target group and solve their pain points. This is a critical step in the sales process and requires careful planning and execution. It's also important to build and implement a system to track when prospects contact you, even if you don't make a sale.
Once leads are collected and qualified, complete the transaction. This step is the most demanding and requires a high degree of personalization and attention to detail. You need to prove that your product delivers on the promise made in the initial sales conversation and continues to provide value as a loyal customer.
Once the sale is complete, you need to keep in touch with your customers to make sure they are happy with their purchase and spread the word about your brand. This can be done through customer support, educational content, and recommendations. Ideally, you want your satisfied customers to spread the word about your business, which leads to increased traffic and conversions.
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Cevin Lunsford is an Army Veteran with more than 7 years of experience in the online digital marketing scene. He has worked with many of his colleagues to help nurture their online businesses and create more leads to their social media accounts and products.
While he has helped his associates with their endeavors, He has also worked in UI development and website coding and is currently building an online dating app.
Using the tools he has gathered over the years, he has used many online tools and resources that didn't quite work and has wasted a lot of money finding the right ones.
Cevin is confident that with his experience and trial and error, he is now on the road to success.
Cevin Lunsford
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